Advertising with WrongPlanet.net

 

WrongPlanet is the #1 community online for young adults with Asperger's and autism to share information and connect with each other. We have over 50,000 active registrants, representing between 20% and 30% of young adults on the autism spectrum. WrongPlanet is also a valuable resource for parents of children and teens on the autism spectrum, seeking first-hand experience and insight from young adults on the autism spectrum. WrongPlanet's discussions are actively moderated, and features high quality advice columns, articles, and videos on everyday life issues like finding jobs, relationships and dating, gaming and entertainment, making friends and sharing interests.

 

 

Audience

 

WrongPlanet reaches 120k-150k unique visitors per month, about two-thirds in the U.S., and generates about 2 MM PV per month. Total audience has doubled in the last year.

Our demographics skew young and educated, over-indexing for 13-17, and 18-34 year olds. We have a core of loyal users, about a quarter of visitors, but over 75% of our visitors are finding us organically through search or referrals. Registrants are growing about 5% per month.

We are able to target advertising contextually (based on different forum sections of the site), and geographically.

We value our audience members' privacy and their trust. Accordingly, we do not allow behavioral tracking of our audience members onto third-party sites, or the placement of audience beacons.

 

 

Advertising Rates

 

Ad Impressions – Leaderboard, skyscraper, or medium rectangle ads at $15 CPM are a great way to build brand awareness in the autism community. Buy monthly campaigns on Wrong Planet in blocks of 30,000 impressions ($450).

 

 

 

To buy ads on Wrong Planet, contact Alex Plank: alex@wrongplanet.net. I can arrange special deals for new customers.

 

Monthly Sponsorship Square – A sponsorship is the best way you can raise brand awareness in the autism community. Sponsors get a sitewide 125x125 block above or below the fold.  You can purchase a month sponsorship for $1800-$2500.

Example