it is. but I do it every day. a lot of things can be argued to be immoral that people do every day and gloat about or are proud of. humans are not special or do not have more value because of their intelligence, we have just as much value as any other animal that feels pain that has a self. however someone can only defend itself if it can utter the words "stop" in our culture if something can not speak to defend for itself humanity doesn't give a s**t about its feelings its pain only the value it can produce from it as if it were an object. I don't think veganism will catch on, even me I accept eating meat is wrong I accept farming sentient life is wrong, but I will continue to eat meat, and dairy, and all the food I enjoy because I simply don't care. I value my pleasure more than the suffering, safety or quality of life the animals lose for me to experience that pleasure, and seeing as the general population never sees the suffering the animals experience or can hear them articulate the suffering most won't care either. people just don't care about what can't communicate on our level because they think the intelligence we have is some kind of sign of authority or holy symbol...so much identity is put into this when humanity has the same value as every other species nothing but the experiences it has negative or positive. there is no other form of value or truth in the universe beyond the experience, and this scares humans knowing something like this. so they think " I am the best I will take what I want from this reality and do as I please be fruitful and multiple the dna, the intelligence, my god wills it so." so I'm not sure what can really be done with people who think like this.