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KimJ
Legend in my own mind
Joined: Jun 11, 2006
Posts: 2540
Location: Arizona
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 Posted: Wed Dec 05, 2007 7:57 pm Post subject: Are you held hostage by Autism? |
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Campaign issues ransom notes
| Quote: | "Twelve million American children and adolescents face daily battles with psychiatric disorders, yet childhood mental illness remains stigmatized, under-diagnosed and under-treated," says Dr. Harold S. Koplewicz, founder and director of the NYU Child Study Center, which is dedicated to preventing, identifying and treating childhood psychiatric and learning disorders.
"Left untreated, these illnesses can hold children hostage. That's why we've chosen to deliver our message in the form of a ransom note," says John Osborn, President and CEO of BBDO New York. "We hope the campaign will act as a wake-up call to families, educators and healthcare professionals, and spark dialogue so children can get the help they need."
The umbrella ad for the campaign says 12 million kids are held hostage by a psychiatric disorder. Help a child at http://www.AboutOurKids.org. Each of the six other ads addresses a specific disorder: ADHD, Asperger's Syndrome, autism, bulimia, depression and obsessive compulsive disorder. Each ad is in the form of a ransom note signed by the disorder with the tag line "Don't let a psychiatric disorder take your child." The notes are as follows (please visit "Ransom Notes" to see all the ads):
• We have your son. We will make sure he will no longer be able to care for himself or interact socially as long as he lives. This is only the beginning…Autism.
• We are in possession of your son. We are making him squirm and fidget until he is a detriment to himself and those around him. Ignore this and your kid will pay…ADHD
• We have your son. We are destroying his ability for social interaction and driving him into a life of complete isolation. It's up to you now…Asperger's Syndrome |
These are going to go up in billboards around NYC and published in nationally read magazines. I think the "ransom notes" are demeaning and "untreated" is left rather vague. |
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CockneyRebel
Mick Avory
Joined: Jul 18, 2004
Age: 35
Posts: 22490
Location: 1965 London with Ruby the Routemaster by my side
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| Posted: Wed Dec 05, 2007 8:05 pm Post subject: |
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I'm not held hostage by anything that I deal with.
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KBABZ
Third Technician, Chicken Soup Machine Repairman
Joined: Sep 21, 2006
Age: 19
Posts: 6665
Location: Middle Earth. Er, I mean Wellywood. Wait, Wellington.
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| Posted: Wed Dec 05, 2007 8:07 pm Post subject: |
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It's a genetic thing FFS, you can't get Autism and AS in the same way as Bulimia and ungenetic depression.
And besides, it's more often the people around us holding us hostage for having AS and Autism than the condition itself.
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I was sad when I found that she left
But then I found
That I could speak to her,
In a way
And sadness turned to comfort
We all go there |
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KimJ
Legend in my own mind
Joined: Jun 11, 2006
Posts: 2540
Location: Arizona
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| Posted: Wed Dec 05, 2007 8:11 pm Post subject: |
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| The campaign is headed by a general psychiatric org and as such, they are labeling everything "illness". |
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ixochiyo_yohuallan
Phoenix
Joined: Dec 29, 2006
Posts: 512
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| Posted: Wed Dec 05, 2007 8:11 pm Post subject: |
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There is something inherently wrong about their wording. I wouldn't use the "held hostage" metaphor even for devastating mental illness such as schizophrenia or bipolar disorder. Any more or less good psychotherapist will tell you that mental illness is not something "foreign" that takes hold of a person - it's something that comes from inside the person him- or herself, and treatment involves trying to make sense of it and integrating it back into one's personality, as much as anything else. It is also very deeply rooted in the person's biological and psychological make. Nobody knows where schizophrenia *really* ends and the schizotaxic personalities begin. Nobody knows where bipolar disorder ends and the cyclothymic personality begins. As for autism or AS, the condition and the personality seem to be inextricably fused into one, to a point where separating the two may be altogether impossible.
Speaking of this, for one, they are exaggerating wildly (it's apparent that many people with autism are capable of taking care of themselves and communicating, though in their own way, AS certainly doesn't mean "complete isolation" etc). They seem to be starting drama, which, like any drama, is intended to hit people's emotions first and foremost. It makes me wonder whether it is meant to make people choose certain treatments for their children, especially given that word "untreated" in that context. In other words, someone may be making money, as it has been done with ABA or psychiatric medications. |
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SleepyDragon
I am unable to comply.
Joined: May 29, 2007
Posts: 3564
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| Posted: Wed Dec 05, 2007 8:30 pm Post subject: |
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I have to admire the sheer brilliance of the ransom-note campaign as a marketing tactic. Play on parents' fears at the most primal level, then hit 'em in the hip pocket. Ignore the fact that these "illnesses" can arise from vastly different causes, but stress the fact that they all require expensive intervention.
Once again, it all comes down to money. |
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OregonBecky
Phoenix
Joined: Oct 01, 2007
Age: 55
Posts: 1031
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| Posted: Wed Dec 05, 2007 8:32 pm Post subject: |
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That ad looks like it's put together by a group of people who are blinded by greed, not by compassion or reality.
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Tequila
Bigot Extraordinare
Joined: Feb 26, 2006
Age: 21
Posts: 6641
Location: Lancashire, UK
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| Posted: Wed Dec 05, 2007 8:36 pm Post subject: |
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| OregonBecky wrote: | | That ad looks like it's put together by a group of people who are blinded by greed, not by compassion or reality. |
It'll probably work though. |
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OregonBecky
Phoenix
Joined: Oct 01, 2007
Age: 55
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| Posted: Wed Dec 05, 2007 8:47 pm Post subject: |
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| Tequila wrote: | | OregonBecky wrote: | | That ad looks like it's put together by a group of people who are blinded by greed, not by compassion or reality. |
It'll probably work though. |
I think you're right, unfortunately. People want the perfect conformist child, one who is unique, just like eveyone else.
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Time flies like an arrow. Fruit flies like a banana. |
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ShadesOfMe
Bunny Pirate on the seven seas!
Joined: Jul 01, 2004
Age: 18
Posts: 18290
Location: California
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| Posted: Wed Dec 05, 2007 9:45 pm Post subject: |
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I sure as hell am NOT held hostage!
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Quatermass
Cynical, Sardonic, and Generally Ironic
Joined: Apr 28, 2006
Posts: 18450
Location: On the Liberator...
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| Posted: Wed Dec 05, 2007 9:47 pm Post subject: |
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How do we kill it? With fire? Fire's good. Makes things dead. And tasty. Yes. Use fire.
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BLAKE: You said persuasion wouldn't work and it didn't. So now we use force.
AVON: Force? Yes, of course. Law makers, law breakers, let us fight them all. Why not?
-Blake's 7, 'Shadow' |
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KBABZ
Third Technician, Chicken Soup Machine Repairman
Joined: Sep 21, 2006
Age: 19
Posts: 6665
Location: Middle Earth. Er, I mean Wellywood. Wait, Wellington.
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| Posted: Wed Dec 05, 2007 10:05 pm Post subject: |
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| OregonBecky wrote: | | Tequila wrote: | | OregonBecky wrote: | | That ad looks like it's put together by a group of people who are blinded by greed, not by compassion or reality. |
It'll probably work though. |
I think you're right, unfortunately. People want the perfect conformist child, one who is unique, just like eveyone else. |
Thought you said the Perfect Communist Child, but I guess it works!
_________________
I was sad when I found that she left
But then I found
That I could speak to her,
In a way
And sadness turned to comfort
We all go there |
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KimJ
Legend in my own mind
Joined: Jun 11, 2006
Posts: 2540
Location: Arizona
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| Posted: Wed Dec 05, 2007 10:18 pm Post subject: |
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| The ad itself was created by an advertising agency (BBDO), but must have been approved of by the org. The ad agency produced it "pro bono" and it's going to be distributed as PSAs (Public service announcements). |
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WurdBendur
Phoenix
Joined: Dec 03, 2007
Age: 24
Posts: 731
Location: Indiana
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| Posted: Wed Dec 05, 2007 10:29 pm Post subject: Re: Are you held hostage by Autism? |
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| Quote: | | • We have your son. We are destroying his ability for social interaction and driving him into a life of complete isolation. |
Really? Is that a promise?
Please?
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"If knowledge can create problems, it is not through ignorance that we can solve them." - Isaac Asimov |
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Danielismyname
Zombies ate my NT
Joined: Apr 03, 2007
Posts: 8273
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| Posted: Wed Dec 05, 2007 10:41 pm Post subject: |
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Yeah, I am.
I don't really care about the social impairment aspect of it, more the vocational impaired part. |
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