Deodorant bottles shrink to 75ml but remain the same price- New eco-friendly cans of deodorant go on sale today that contains the same amount of product, but which is half the size.
The "compressed" containers, which used to be 150ml, are to be rolled out for brands including Sure Women, Dove and Vaseline Intensive.Manufactures say the cans, which are not 75ml, are more environmentally friendly as they use about 25 per cent less aluminium, 28 per cent less packaging and less gas, meaning less energy is used.
It is also thought it will cut transport costs by more than a third and shelf space by about 15 per cent.