Alex, I have learned to simply ignore (ie, the if-I-don't-pay-attention-to-it, it's-not-there attitude) most of the ads and the text-only ones are perfectly fine. But have you decided what you're going to do about the animated ads?
Not to put you on the spot or anything, but I think that the flash ads is an issue that should be resolved sooner rather than later- especially since those can cause medical problems (seizures, migrane headaches) is some people.
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Itaque incipet.
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