EvilKimEvil wrote:
Do you think you react to advertising differently than most people? Do ads make the product in question less appealing to you?
There was an episode of
This American Life (public radio show) that had stories a few years back that remind me of this dynamic, here's 'short version':
Guy who uses Mitchum deodorant sees new campaign for Mitchum that makes him feel ridiculous using it, as if clerks will think he's just seen that ad & been taken in by it-no way to signal that one's been using product since before silly/embarrassing new ads all over the place. Then he's stuck not wanting to be someone who uses that brand-but he doesn't want to be person who refuses to use that product for such a trivial reason, also.
Another story had a guy who carried a backpack & was resistant to using wheeled luggage. He didn't want to be 'that guy', as he saw it (those around him who did use wheeled luggage that he scoffed at, while still insisting on using his backpack which was becoming increasingly uncomfortable)-yet he didn't want to be someone refusing to use wheels, as if he were somehow 'above' such a simple efficient technology.
Hope my point gets across-I totally could understand not wanting to do as others do, yet not wanting to resist
solely for sake of being different (one's still being manipulated, just in
opposite direction), if others have a solution that would work well for me.
EvilKimEvil wrote:
Apparantly, advertising does affect a lot of people in the intended way, but it seems to have a different effect on me. I find 99% of ads to be unpleasant. When I see the product, that awful feeling sort of returns. A lot of the stuff I buy isn't advertised, at least in places where I would see the ad.
The things I use are not things I ever see mentioned by marketers anyway-plus, then they'd be too expensive (if money were spent flogging these wares instead of just making the darn item).
Pepsodent toothpaste, for instance-I like it because it's the only kind that's not too strongly minty for me to tolerate. Ways that products get changed ("improved", according to somebody other than me) tends to repel rather than attract me, too.
EvilKimEvil wrote:
I'm sensitive to the increase in volume in tv ads. And the annoying voices. I have to mute them or else I start to feel aggravated.
I mute ads or switch channel, hate how they're always so much louder than the program I'm trying to watch/hear. Ads also tend to make me dislike the product being advertised, to think less of the company promoting whatever. I resent the intrusions & attempts to manipulate me-actually get very annoyed & angry at ads. I rip them out of magazines, too (when there's no article on back of page), before reading remainder of the publication.
_________________
*"I don't know what it is, but I know what it isn't."*