As an artist I want to develop my own "style", so people hear my songs they immediately say :"oh it's Chummy" and I'm not speaking about my singing voice rather but also about instruments and arrangement used.
I usually use a few clean guitars with some editing (because I'm not a guitarist) and alot of synthesizers, I especially like to hook up my vintage hardware stuff so I get this kinda tone people just can't get today, because no software can emulate it well enough (And oh boy I can surely tell).
It's kinda like Phil collins meets Kajagoogoo style. But I'm not limited to one style, I also have a 60s style original song called "Lucid Dreaming" on youtube which is surprisingly one of my best productions (except for the mix/mastering which back then, was really my weakest point).